Market at Tenochtitlán

Market at Tenochtitlán
The market at Tenochtitlan. Mural by Diego Rivera, Palacio Nacional, Mexico City

Wednesday, November 11, 2020

Grading standards, la rúbrica, for brand projects

 These are the main criteria I take into account when I grade projects. 

1. Quality of Research

  • Depth of the inquiry
  • Quality of sources consulted
  • Innovation if sources are scarce or unavailable
  • Initiative in finding solutions

2. Quality of Analysis
  • Description of the issue is complete, accurate
  • Analysis considers the "why" or the "how" of the issue
  • Analysis proposes solutions to problems uncovered
  • Innovation in approach to solutions
  • Initiative in finding solutions

3. Quality of Communication
  • Writing: Clear, precise language; correct spelling, grammar
  • Writing: Eloquence in communication, skilled use of rhetoric
  • Graphics, charts, images that eloquently help communicate
  • Oral presentation engages audience
  • Oral presentation makes effective use of visual elements

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